About us

Dream on.

Our mission at Sports is to ignite the human spirit through movement. Inspired by athletes. Move with us, and Dream On.

We believe incredible things happen when humans move. Being in motion taps into the place in the subconscious where inspiration lies. It's called flow state: A mindset where action and awareness blur together, leaving us fully immersed in the moment. A hack for the mind, helping us to dream bigger and better.

A more sustainable future

We believe progress lies in technological innovation. Experimenting better. From the humble garden hose stapled to the outsole of our first prototype – all the way to our ultimate vision of building a brighter future with fossil-free materials and circular systems.

Created by athletes, for athletes

From elite athletes to those just starting out, movement is the thread that unites us. Driven by performance. In the Sports Lab, gold medalists work with our engineers to develop the next generation of shoe tech. Then the wider On community shows us what we’re working for – out in the streets and on the track, all across the world.